PATIENTS FOR AFFORDABLE DRUGS

Patients For Affordable Drugs “Medicinas vitales, no lujos"

PATIENTS FOR AFFORDABLE DRUGS

Patients For Affordable Drugs “Medicinas vitales, no lujos"

ACTIONS

Creative Strategy+ Concepting & Creative Direction + Video Production + Media distribution

Asking Latinos to join Patients For Affordable Drugs in the fight to lower medication prices.

The Insight

The prices of medicine are so high that they are only comparable to exclusive lavish items meant only for an exclusive audience that can pay for them.

The Execution

Using the codes of luxury items commercials like fragrances and handbags, we created satirical ads for expensive medications, showing how affording vital treatments became a luxury in the US.